The State of Qatar Launches a New National Emblem
Under the patronage of His Excellency Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, Prime Minister and Minister of Interior, and in the presence of a number of Their Excellencies Government ministers, the Government Communications Office (GCO) has unveiled a new national emblem of the State of Qatar today.
The new emblem is the culmination of tremendous efforts made by talented Qatari experts and strategists who have spent numerous hours perusing historical manuscripts and examining various essential elements—such as swords, boats, and palm trees—that shape the Qatari culture and civilisation. The emblem’s design is primarily based on the trinity of sand, sea and sky—three elements that are closely associated with Qatar’s rich history.
Each element of the new emblem evokes a sense of pride and dignity. Distinguishable by its stripes, the sail of the Jalboot symbolises the flag of the state of Qatar fluttering on the seas. The generosity and abundance of the Qatari nation are represented by the lofty palm trees. The sea waves, which signify strength, are represented by three lines in reference to Qatar’s distinguished geographic location with water surrounding it from three sides. Finally, the two crossed swords at the bottom are a symbol of honour, pride, and power.
As for the font used in the emblem, it is a new official typeface called “Lusail” inspired by the original manuscripts of the Founder Sheikh Jassim Bin Mohammed Bin Thani. The English typeface is similarly inspired by Arabic calligraphy and hand movements.
The State of Qatar’s flag and heritage served as the inspiration for the unique colour palette that underpins the Government’s brand and identity. “Al Adaam” represents the Qatari flag, with its unique maroon colour, a symbol of prestige and dignity. The Dune colour is a manifestation of harmony between the physical environment and the ability of Qatar’s people to build on this land. The White represents Qatar’s commitment to peace and prosperity.
The new national emblem, which is yet to be officially inaugurated via an Amiri decree, will be implemented through a phased approach to ensure a smooth transition. The GCO has created a Government Brand Assets team dedicated to assisting all government entities in adopting the new government brand identity. The first phase will focus on equipping the ministries and government agencies with the needed assets and providing them with access to an online portal where they can manage all their brand-related resources. Phase two and beyond will witness a broader implementation process that caters to all aspects until the implementation is complete.
The new emblem of the State of Qatar is a unifying symbol. We are reminded of Qatar’s journey and our vision to achieve more in the years to come for the sake of the nation, the homeland, and humanity.